I believe that the woman’s upbringing and the views of the parent or parents, in particular, those of the female figure, would be the deciding factor in that woman’s investing strategies.
Although most women may be more risk averse than men, when the female head of household, is the primary investor, the gender specifics do not apply. Using a more aggressive approach, and considering higher risk/return ratios can be a comfortable position for a confident woman playing the markets.
“Wow- totally agree with this. It is a generalization but pretty close to the mark. Most women have not been socialized to money or investing and lack self-confidence in the area. I think also there is a fear bigger than just them- it’s about their family and the risk they feel around the family situation if the investing doesn’t work out well. So they feel that safer (less risk) is the best way to go.” says Janet Gray
While investing tendencies vary widely between individuals, some tendencies appear to be gender-based. These generalizations might help investors better identify their own investing trends.


